About Us

Too often, petite is treated as an option, not the starting point.

LULUNAM begins with women under 1m60 - a petite fashion brand for women under 1m60, designed with proportions that actually fit shorter frames.

Every piece is carefully curated with intention, thought, and heart, so you can dress with more ease, confidence, and comfort.

Our height is part of who we are and we dress to embrace it.

A little about me (the founder)

Hi, I’m Hang PHAM — born and raised in Hanoi, Vietnam, and now based in Paris, France. I’m 1m50 (4’11”), which means I’m considered a short woman — or “petite,” as clothing brands like to categorize us.

But really, I’m just an ordinary city girl with a love for creativity, art, good clothes, and genuine connections.

With a background in Marketing and an MBA from Paris, I spent nearly a decade working office jobs, going through all the usual highs and lows of adulthood. But through every season of life, one dream quietly stayed with me: creating a clothing brand for women like myself — women under 1m60 — a space where we finally feel seen, understood, beautiful, and comfortable in our own proportions.

LULUNAM is that dream i nurtured over the years and finally have the courage to bring it to life. Through Lulunam, i hope i can help making other petite women feel comfortable and beautiful in their own height, and pushing for a shift in the fashion industry, so that petite fashion won't be a side option, but a new standard. 

If you’ve made it to this page and taking a moment to get to know LULUNAM — and me — thank you. Your presence here means more than you know.

I hope you’ll find pieces you truly love, feel confident in, and want to wear every day.

Thank you, and happy shopping.