About Us

For years, we adapt to shopping: hours, even days, spent hunting for that perfect pair of jeans that doesn’t need tailoring, an oversized coat that flatters instead of swallowing us, or a top that looks chic rather than cute (though we can't help being cute, it's our genes). 

The mass-market fashion landscape doesn’t revolve around our height, and when we do find “the one”, it’s often another round of math for price, values and availability. 
We’re women who are too busy conquering life to waste time searching for clothes that fit.

We are the 1m45-1m59 (4’9”–5’2”) tall women - modern, ambitious, and unapologetically fabulous. 

We walk into boardrooms, parties and downtown streets with our heads high, because we stand tall. We know that our strenth comes from our presence, the way we carry ourselves and the clothes that fit us right.

LULUNAM was born from that spirit: a curated clothing brand for women under 1m60, destined to fit like your favorite pair of jeans and keep up with your ambition. So you can stop hunting and start living, knowing you’re fabulous, comfortable, and effortlessly you.

Each piece is thoughtfully curated from local suppliers and brands across the world - especially from Vietnam, where creativity, quality and values aligned. Every design is made to move with you, flatter your proportions, and give you the freedom to mix, match, and express your individuality.

Yes we are short and that’s our signature, so be fabulously short while we re at it. 

A little about me (the founder)

Hi, I’m Hang PHAM — born and raised in Hanoi, Vietnam, and now based in Paris, France. I’m 1m50 (4’11”), which means I’m considered a short woman — or “petite,” as clothing brands like to categorize us.

But really, I’m just an ordinary city girl with a love for creativity, art, good clothes, and genuine connections.

With a background in Marketing and an MBA from Paris, I spent nearly a decade working office jobs, going through all the usual highs and lows of adulthood. But through every season of life, one dream quietly stayed with me: creating a clothing brand for women like myself — women under 1m60 — a space where we finally feel seen, understood, beautiful, and comfortable in our own proportions.

LULUNAM is that dream.

It’s the vision I carried with me while sitting behind office desks for years, the idea I nurtured quietly until I finally found the courage to bring it to life.

So if you’ve made it to this page and are taking a moment to get to know LULUNAM — and me — thank you. Your presence here means more than you know.

I hope you’ll find pieces you truly love, feel confident in, and want to wear every day.

Thank you, and happy shopping.